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Presented below are the live creative briefs that form the basis of this year’s YCN Student Awards. Each has it’s own downloadable project pack including any logos, artwork and other additional information referenced in the brief.
Action Aid
Inspire people to say Bollocks to Poverty by giving a little bit of their cash to support ActionAid’s work.
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Bacardi
Help us flirt with our fans and adorers.
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British Music Experience
Develop campaign ideas and concepts that communicate the richness of the British Music Experience.
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Cartoon Network
Encourage kids through an on-air campaign to realise the power of their imagination and do something amazing with it.
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Castrol
Create a range of packaging solutions that improve the stand-out, pouring experience and navigation of the Castrol brand.
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Department for Children, Schools and Families
Raise awareness of the risks of underage drinking and contribute towards a cultural change in society’s attitude towards alcohol.
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engage Mutual Assurance
Research the concept of mutuality and then creatively bring it to life!
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Fedrigoni
Encourage more designers to visit and use the Fedrigoni London Showroom.
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Feel Good Drinks
Make us Famous / Fruit not Sugar.
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Create a non-partisan way to educate users about web browsers and browser choice.
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H. Samuel
Create a campaign which challenges the perception of H.Samuel as a traditional retailer, and encourages younger customers to re-evaluate us.
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HMV
Design ways for customers to quickly and easily find and buy what they want from hmv.com
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Hovis
Build on the love for our brand and its heritage by creating a range of branded Hovis merchandise.
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McArthur Glen
Highlight the benefits of outlet shopping to 16 – 24 year olds.
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Monster Munch
Get creative and raise Monster Munch’s profile among students!
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P&O Ferries
Address the negative perceptions of ferry travel and raise awareness of P&O Ferries as a credible and cost effective alternative to low cost airlines.
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TATA Communications
Creatively demonstrate the potential of the Tata Communications Telepresence service and the ways it enables people to work together better.
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Ted Baker
Devise a campaign for the launch of the Ted Baker Autumn/Winter collections, that makes use of our store windows as its primary vehicle.
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The O2
Create illustrations around the iconic O2 landmark that relate to three key themes.
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VisitScotland
Capture a perfect day on film.
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